This trade related training aims to help Micro, Small and Medium Enterprises (MSMEs) grow by providing them skills, tools and expertise in trade fair participation. It is aimed to prepare the MSMEs for the show, manage their participation, and improve their effectiveness at their stand – from creating more traffic to meeting prospective partners and generating of buyer’s lead. Through education, information sharing, and best practices, exhibitor ‘s skills will be enhanced and the value of trade fair participation will be increased.